How insurers can stay visible in a crowded field
Attention Economy Long before the term “attention economy” entered the corporate vernacular, a customer’s attention was a precious commodity. Online service companies from all industries compete for customers wherever consumers are. The key to success is staying visible, yet as digitalization develops and every conceivable industry engages in a constant battle for consumers’ limited attention, […]
Key Strategies For Growing Your Insurance Agency
According to Barry Seigerman A producer for Hartford, Connecticut’s People’s United Insurance Agency, who established a multimillion dollar agency from the ground up, being innovative and receptive to new ideas is one of the “secrets” to growth. Consider any chance you come across, he advises. “Everyone is a possible business partner, employee, or insurance prospect.” […]
Helpful tips for a growing insurance agency
The new business growth that once came easily has slowed. You’ve created a flourishing business with wonderful employees and customers, and you’re now prepared to advance it. Yet, if you’re like many owners of independent insurance agencies, you might find that your growth has peaked. You are constantly drawn into the day-to-day tasks involved in […]