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For recruiters, LinkedIn is essentially a playground. You’re missing out on LinkedIn’s advantages if you’re not utilizing it for your job search, including the free ability to learn about organizations, develop your brand, connect with recruiters, and view job listings.
Take my word for it when I suggest that a recruiter may decide whether or not they want to work with you based on the quality of your LinkedIn profile.
Here are our seven straightforward ideas if you’re wondering how to create a better LinkedIn profile.
1. Clean headshot
The ideal action is to post a photo of oneself. Your headshot will serve as users’ initial impression of you because people like to associate a face with a name.
It is insufficient to merely upload any image. A professional headshot is what we advise. Although you can always hire an expert photographer to accomplish this, it’s quite simple to do it yourself. The middle of your chest, your shoulders, and your head should all be visible in your headshot.
Also, you should take the photo in decent lighting with no strong shadows. The best option is a plain background, but you can also stand in front of a bookcase or outside. Make sure your surroundings aren’t busy or distracting from your face. And don’t assume you need to use a costly camera! The camera on a cell phone is excellent, especially if it has portrait mode. Use a tripod if possible, or ask someone to snap the photo for you. Selfies are not appropriate here!
2. Other Media
Your LinkedIn profile allows you to upload a cover photo, much like on Twitter and Facebook. Consider choosing a theme that complements your profile and is appropriate for your field or personality. To your account and profile photographs, you can also add videos.
To explain your tale, you should also create a catchy title and summary. Remember to write for your target audience and be conscious of character limits. When recruiters or other people search for qualities you exhibit, your headline is what appears. Make sure to describe yourself and your abilities, which may or may not mention your current position.
3. Your Online CV
Your LinkedIn page should serve as an online CV and reflect the details you provide to potential employers. You should include the places, dates, titles, and descriptions of each job you’ve held. Avoid simply pasting your CV onto your profile. It’s crucial to update pertinent information.
Although there is no page restriction on your LinkedIn resume, keep in mind that people have short attention spans. For each task you add, keep in mind to utilize strong action words and keep your bullet points to a minimum. Showcase your accomplishments, the changes you’ve made, and your effect, just like you would on any CV.
4. Open To Work
What raises a big green signal for recruiters? The “Open to Work” profile banner on LinkedIn. If you haven’t seen it, it’s a straightforward green banner with the hashtag that appears on a user’s profile picture and informs employers that you’re open to changing jobs or careers.
If, however, your current employer is unaware of your intention to leave, use this feature with caution.
5. Write Articles
Writing articles, like I’m doing right now, is another effective strategy for creating a LinkedIn profile that stands out. A guaranteed approach to get visible on the platform and establish oneself as an authority in your subject is to write articles.
Like any platform, the greatest approach to establish connections and reputation is through providing material with a relevant audience, especially in the highly competitive recruiting market.
6. Recommendations
In the realm of recruiting, word-of-mouth advertising is extremely effective, and LinkedIn’s recommendation tool is no different. Recommendations on your profile demonstrate that others are prepared to attest to the excellence of your work and are able to provide specifics regarding what you can provide. These are identical to recommendations or endorsements.
You want someone reputable who is well-known and visible on the platform and in your field to write one for you. Make sure the recommendations are made strategically and reflect you accurately. Ask inquiries to make sure the recommendation you are writing for someone else or vice versa is meaningful.
7. Stay Active
Each and every day. That is how frequently I use LinkedIn. I’m constantly utilizing the platform for chatting, research, and news searches even when I’m not publishing, liking, sharing, or commenting. Having said that, I am reaching out to a professional audience, and my participation makes it easier for clients to discover me and for applicants to find me.
Your position in the platform’s search engine depends on your activity and participation. In order to make it simple for other users or recruiters to find you, start logging into your account frequently and interacting with others.
At DDHQ., we work closely with our candidates and help them build their careers in the insurance industry. If you’re open to work. Contact us today.
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